A Microsoft, na esteira do sucesso do Google Analytics, lançou em Março de 2008 o Microsoft AdCenter Analytics, também conhecido no mercado por Projato Gatineau, mas o projeto não vingou. Com poucos clientes conquistados nestes 12 meses de existencia, a Microsoft informou aos usuários via email o cancelamento do programa no dia 31 de Dezembro próximo. O que poderia ser um concorrente para que outros produtos gratuitos, como o próprio Google Analytics e o Yahoo! Analytics, fossem forçados a investir mais e criar novos recursos acabou.

Em tempo, a Microsoft é usuária do SiteCatalyst da Omniture.

Segue o email recebido:

Dear Ruy,

The Microsoft adCenter Analytics^Beta team is announcing the end of the adCenter Analytics beta program. The program has been closed, but Analytics will remain available to you through December 31, 2009. Please note that all hosted services, data collection, and technical support will end at that time. If you would like to save your historical data, please use the export feature to download your reports before December 31, 2009.

The Analytics team wants to sincerely thank you for your participation and your contributions to the program. Our objectives at the outset were to serve the needs of small and midsize business customers, as well as evolve the Microsoft strategy to encompass web analytics.

The beta program was a success in every respect. The insights you’ve contributed through your use of the tool and your feedback have helped us immeasurably in shaping Microsoft’s future in web analytics. Your feedback has helped us confidently determine that we can serve advertisers and publishers best by offering a tailored solution that meets more specialized needs.

You can rely on our continuing e-mail support through December 31, 2009. We recommend that you use the coming months to evaluate your web analytics needs and begin searching for an alternative web analytics solution. Click here for a list of companies that offer comparable analytics solutions.

For additional information, visit the adCenter Analytics blog and its award winning content. The blog will be renamed “Insights and Analysis” and will remain focused on advertiser ROI and optimization.

Again, thank you for your participation. We appreciate your contribution.

Sincerely,

The Microsoft adCenter Analytics Team 

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